If you run a photography business, like a Brisbane wedding photography, it may be hard for you to generate clients without having to rely on your customers’ referrals. I know a couple of proprietors of photography businesses who claim that it is difficult to get new customers by other means like advertising. Photographers are fortunate enough to establish a strong customer-base because they can rely on their customers to spread out recommendations and referrals, but for those who are just aspiring to get into the photography business may find it difficult to tap into the local scene.
Most of the photographers that I know in Brisbane have yet to establish their own business blogs; one that contains all of their services, company history, and their portfolio. While there are social network sites for photographers, a blog or a website can provide them with the means to tap into the general populace of people logging on to the Internet. Purchasing a hosting and domain for your blog or website is 100 times cheaper than paying for a 30-second spot on television; at most, you will be paying $100 to $150 a year for both hosting and domain services.
There are a few important steps on how you can jump-start your photography blog, and a few tips that will help you succeed with your blog.
1.) Find a catchy domain name – Domain names are your business’ online brand. It represents half of the identity of your website or blog. A catchy domain name is needed because it will be easier for your customers to find your blog. For example, TheAustralianWeddingPhotographer.com is a bit difficult to type and too long to memorize, but you can go with something more creative like TheAussiePhotog.com.
2.) Find a catchy theme or template – The design of your blog should be relevant to your photography business. If you are into wedding photography, an ideal colour scheme of your blog can be white, blue, black, or any combination of the three. The template should include certain features, like social network icons, photo gallery plugins, photo and video downloader, and so on. These features will make it easier for your customers to browse through your portfolio, and if you are planning to sell stock photos, a photo downloader and shopping cart system will do the trick.
3.) Optimize your blog – Search engine optimization, or SEO, is a good way for you to establish your blog’s rankings in the search engines. There are more than a billion people logged on to Google every month, and most of them are looking for information. Why not hit 2 birds with one stone, and optimize your website? This is a relatively easy process, but if you do not have the time, you can outsource this task to others.
4.) Create interesting content – Apart from your photographs, your clients may also be interested in photography tips and tricks. Why not write content for your blog that will keep your customers coming back for more? Ideally, you should write at least 2 articles per week, but you can go for more.
With a bit of luck and hard work, it’s easy to generate more customers with your blog.